They Work Inside Ads Manager, Not the Boost Button
Boosting a post and running a Meta advertising campaign are completely different things. Running a campaign means building a deliberate structure — campaign objective, ad set audiences, creative variations, conversion tracking, daily monitoring, and systematic optimization toward a specific result.
The clearest filter: ask to see their Ads Manager, not their page insights. If they can't navigate campaign structure, ad set budgets, and conversion data fluently, they are not a media buyer.
They Optimize for Orders, Not Reach
Reach, impressions, and clicks are inputs. COD orders — cost per COD order and ROAS — are the outputs that matter for Algerian e-commerce. When evaluating someone, ask for specific numbers from past campaigns: what was the objective, what was the daily budget, what was the cost per result, and over what time period. Vague answers mean vague results.
They Understand Algeria's Buyer Behavior
Algerian buyers do not behave like buyers in markets where Meta's standard playbook was developed. They DM before they buy. They ask about price and delivery in ad comments. They are reached differently by French versus Darija copy depending on region and product category.
They Have a Process for When Campaigns Stop Working
Every campaign stops performing eventually. The question is whether your media buyer has a systematic process for diagnosing and fixing declining performance, or whether they just increase the budget and hope. Ask this question directly. The answer tells you a great deal.
Wahid Boureghda — Meta Ads Specialist, Blida, Algeria
Five years managing Facebook and Instagram advertising campaigns for Algerian e-commerce businesses — from zero to profitable, from profitable to scaled. Campaigns structured for COD order optimization, not vanity metrics. Based in Blida, available for remote campaign management across Algeria.